To stay on top of street style, O’Neill like many of you rely heavily upon those influencers that are ahead of the game; those that document new looks and possess a keen eye for style and trends before they break big.

For our new O’Neill Hybrids line, we collaborated with several cutting-edge Instagrammers to get their personal take on the collection. These individuals met with our design team at O’Neill, were provided with O’Neill Hybrid jackets, and were then sent out to photograph and compose images that not only placed the jackets in beautiful street settings, but also profile those trims, accents, colors, and designs that make the jackets truly unique. Using the hashtag #inspiredbythestreet, our Instagrammer partners will post these images on their Instagram feeds throughout the campaign and O’Neill in turn will feature these photographers in our out-of-home and retail campaigns.