O’Neill was born from the Pacific Ocean in 1952, the brainchild of Californian surfer Jack O’Neill. Since its creation, it has been at the forefront of action sports innovation; delivering the wetsuit, surf leash and first-ever stitchless boardshort to progressive generations of ocean users. But now the very oceans and waves that created O’Neill are under threat from a tsunami of plastic waste, with an estimated 8 million tons flooding the world’s seas each year. This tragedy is the inspiration for O’Neill Blue – Our Ocean Mission; an initiative to produce sustainable surfwear using high performance eco-threads by Bionic, which contain recycled beach plastic.

“Without clean oceans and clean waves we would not exist as an organization. It is our responsibility as an organization founded in the surf to help save our oceans. Just as Jack O’Neill created the Sea Odyssey in 1996 with the goal of educating students on the importance of the relationship between the living sea and the environment, we wish to continue to create programs that can bring about real change.” The first O’Neill Blue Spring Summer collection consists of boardshorts, walkshorts and T-shirts and is estimated to have removed 200,000 bottles from beaches and shorelines worldwide.

O'Neill Blue collection