help save the seas from plastic!

The O’Neill Blue program may be a drop in the ocean when it comes to eliminating beach and ocean plastic, but O’Neill hopes that the program will inspire consumers and others in the surf industry to take their lead and put the problem of plastic choked seas at the forefront of fellow ocean users minds.

“The idea of taking something that would otherwise be waste or stuff that’s polluting our beaches and then incorporating it back into the lifecycle of our clothes is a step in the right direction towards a more sustainable planet,” says Kahi Pacarro, the director of Sustainable Coastlines Hawaii.