PADDLE AGAINST PLASTIC
O ’NEILL X PARLEY
O'Neill proudly announces their partnership with Parley for the Oceans, an organization dedicated to raising awareness as to the fragile state of our oceans and turning the tide on ocean plastic and ocean destruction.Through this partnership, O’Neill and Parley for the Oceans will collaborate on initiatives that help end ocean plastic and educate consumers as to the immediate need for action, as the oceans need our help now. Just as Jack O’Neill created the Sea Odyssey in 1996 with the goal of educating students on the importance of the relationship between the living sea and the environment, we wish to continue to create programs that can bring about real change. This partnership with Parley for the Oceans isn’t just about introducing a new collection, it’s about taking action together to create a shift in how we think about and use plastic materials.
The partnership will begin in Spring/Summer 2016 and will kick-off with high-performance eco-threads manufactured by Bionic Yarn that contain plastic collected from the oceans. O’Neill will also support this partnership via grassroots efforts, Team O’Neill athlete activation and ongoing communications with the global surf and snow communities.
Parley is the space where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction. Parley for the Oceans addresses major threats towards our oceans, the most important ecosystem of our planet. We believe the power for change lies in the hands of the consumer – given he has a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries. Artists, musicians, actors, directors, fashion designers, journalists, architects, product inventors, and scientists have the tools to mold the reality we live in and to develop alternative business models and ecologically sensible products to give us earthlings an alternative choice, an everyday option to change something. Learn more about Parley