O'Neill Blue is a sustainable clothing line for surfers, made from recycled beach plastic. With O’Neill Blue, we’re helping to achieve cleaner beaches and create greater awareness of the problem of plastic waste, also known as plastic soup. Because an estimated eight million tons of plastic waste are dumped into the sea every year. For this new clothing line, we formed an alliance with Bionic, a company that develops and produces high-quality eco-thread and eco-fabrics made from fibers extracted from recycled beach plastic. For our O’Neill Blue summer collection, an estimated 200,000 plastic bottles were collected from beaches and coastlines around the world. The plastic was then processed in our unique Hybrid menswear collection – definitely worth a second look!
We also launched our new O’Neill Legacy menswear collection specially for men, which deserves pride of place in any wardrobe. This menswear collection has an authentic Californian style with classic items that include lamb’s wool sweaters, indigo dyed tops, pants, pullovers, tank tops and T-shirts. The Legacy collection is manufactured from sustainable and comfortable materials and is perfect for men looking for a classic American and timeless look. And that’s not all.
O’Neill has formed an alliance with iconic luxury department store Liberty in London. This has resulted in the O’Neill Liberty menswear collection. A stylish menswear collection that includes the Jack’s X T-shirts with a Liberty print on the breast pocket and matching details to create a really stylish look. These T-shirts are manufactured using Hyperdry technology, so the material dries extra quickly and sweat is transported to the outside of the shirt. The T-shirts are comfortable and breathable. Ideal for the surfers among us, because they’re dry in no time.