O'Neill Retro Ski Collection
Our exclusive winter capsule collection of 1970's style vintage snow suits.
From the dance floor to the slopes, the 1970s were a time of free spirits and freestylin'. Skis and disco were in the air as a generation of long-haired, pot-smoking, acrobatic hotdoggers sought to liberate skiing from what they perceived to be its long imprisonment. Along with alpine, downhill conquest came the resurgence of cross-country touring and the telemark turn. It was a time when people were open to trying anything and everything and skiing was no exception. Trading the night club for the ski lodge, millions took to the slopes to boogie their way down the mountain.
Light years ahead of his time
With a pioneering spirit built into the company, Pat O'Neill saw a niche to fill and pursued every opportunity to transition the brand and its innovative designs from the surf to the snow. But the shift didn't come without plenty of trial and error. Eventually, though, from the neoprene SuperSuit came the Neoprene bell-bottomed Sno-Pants. And everything changed. Instead of being wet all the time, skiers were finally able to stay dry and warm. Indeed, there was nothing waterproof before these pants arrived. Of course, designing snow pants that breathed was a concern, because as much as they kept the water outside, they also held your sweat inside. But road trip after successful road trip, our Sno-Pants became a revolution that was perfectly timed for the freestyle ski craze and made O'Neill also a big name in the mountains.