This year, O’Neill is proudly celebrating 60 years of innovation.
When Jack O’Neill pioneered the world’s first wetsuit and opened up the first Surf Shop in 1952, he set the wheels in motion for O’Neill to become not only the first name in the water, but also one of the most forward-thinking and innovative companies in the game.
To help celebrate this unique achievement, O’Neill is organizing a number of special events in honor of the brand’s success over the course of the last 60 years.
First up, the 60th Anniversary Events Tour represents a very fitting tribute to the innovative nature of the company by bringing the world’s best surfers and riders together at a number of events throughout the year. The legendary O’Neill Cold Water Classic, recently upgraded to become part of the elite ASP World Tour calendar, heads up an impressive event schedule which also includes the PKRA Kite World Cup in The Netherlands, O’Neill Wake the Line in Germany, O’Neill Surf de Nuit in France and The O’Neill Surf, Skate, Snow & Wake Fest in Belgium.
The O’Neill 60 years of Innovation Art Tour is the perfect way for O’Neill to celebrate the boundless vision of Jack O’Neill and the company he created from scratch. As a global art and innovation tour, the creative showcase features artworks by numerous collaborators including the likes of Thomas Campbell, Geoff McFetridge and Jim Phillips Jr. The exhibition kicks off in Australia before heading on to Asia, Africa, Europe and the US, where it will ultimately come home to Santa Cruz for the O’Neill Cold Water Classic in November.
For the Spring/Summer 12 season, O’Neill is also launching a special edition 60 Years T-Shirt collection. Each tee in the collection features a vintage print from the O’Neill archives, and captures the essence of the illustrious and inspirational history of the brand. Timeless in style, the tees are allmade using organic cotton.
Finally, we’re also excited to announce the release of a new coffee table book. Highlighting the many milestones O’Neill has reached since it was first founded, the book offers a super-inspiring 60-year retrospective. We proudly invite you to delve in and discover more about the journey that Jack embarked upon all those years ago. From humble neoprene beginnings, the book sheds light on our team, events and a handful of our very latest innovations including the O’Neill XT2 Boardshort and Superkini. Lay your hands on a copy in O’Neill retail stores and in our online shop. In the words of Jack O’Neill, “It’s been one hell of a ride. Long may it continue.”
For more information about O’Neill, visit www.oneill.com/60years
For more information about the O’Neill Art Tour: www.60yearsofinnovation.tumblr.com