TheO'Neill Shoreditch Showdown hit the big city tonight entertaining a 500 heavycrowd with an amazing performance from the UK's finest ski and snowboard superstars.A 50 tonne snowfall transformed Old Street's graffiti clad Red Market into an iconicLondon street scene providing the ultimate backdrop for showcasing the crème de la crème of UK rail riding. 

The crisp November evening sawour home-grown lads turn up in force and impress spectators with an incredibleshow that has well and truly raised the benchmark of British street riding. The24 man open jam that included best tricks on the bus stop, rails, post box andtelephone kiosk culminated in an epic head to head final. Impressing the judgesit was Sparrow Knox for snowboard and Taylor J Harding for freeski.

With a clean frontside 270 to switchboardslide on the rail styled out with a tap on the red post box, Knox waspretty humble about his win; "I just like to ride, we were all here as mates, Itotally didn't expect to win. It was a great format and a mad set-up." Meanwhilefor freeski 17 year old TJ Harding killed it all night long culminating with a270 on revert 270 off the rail. Stoked with his win Harding said "It'ssomething special to win in a place like this, completely unexpected. A greatway to set up for the winter."

For the five judges keeping a watch from above, theirstand out tricks included Team GB snowboarder Jamie Trinder's 50:50 frontflipoff the London bus shelter and 3rd place skier George Walton impresswith a bolts 360 nose tap on the red phone box.

A stand-put performance from O'Neill team rider AndyNudds saw him win a £100 on the spot cash prize; "This is by far one of thebest events I've been to, everyone has been killing it and the crowd were sick.The standard of British riding has been phenomenal tonight."

Designed to inspirecreativity and innovation, it's safe to say the O'Neill Shoreditch Showdownexceeded all expectations. Thanks to The Snow Centre's elitecrew of park shapers, the event was meticulously sculpted and received anoverwhelming amount of positive rider feedback. Honoured to be part of such aunique event MC Christian Stevenson AKA DJ BBQ said "thiswas the best inner city rail jam I've ever had the chance to MC and certainlythe first time I've ever seen a snowboarder jib a post box."

Theinsane level of riding was accompanied by a live VJ set that integrated some ofthe most memorable Brit pop culture events of the last 50 years. Accompanyingthe 'trip down memory lane' show reel, a live graffiti installation took primeposition next to the post box, adding the artistic authenticity that Shoreditchis famous for.


Asthe floodlights slowly dimmed it was evident that this East London event had delivered on its promiseto create a truly memorable night, celebrating the world class ski &snowboard talent that is coming out of the UK. With events like this happeningin the country's capital who needs a mountain?! #ridemore.  


1st –Sparrow Know, 2nd – John Weatherly, 3rd – Ollie Dutton, 4th – Andy Nudds                                                      

1st– Tyler J Harding, 2nd– Ross Welch, 3rd– George Walton, 4th– Michael Rowlands  

www.oneillshoreditchshowdown.com#oneilluk #ridemore