RIDER SERIES - Board sports inspired footwear. Product that is following the constant drive from action sports riders to progress to new levels. New level of doing tricks, new level of riding styles. This is the category where we dive deep into the brands surf DNA. We use specific elements that are normally only seen on board shorts, wetsuits and neoprene surf boots. We are using materials and applications that capitalize the Surf roots of ONeill. Think wetsuit textures, zigzag stitching, lycra and neoprene materials. We launch a unique element in footwear laces taken directly from board shorts the silicon injected lace. It will prevent laces from untying. A range covering new direction of mens winter boots which look and feel like a sneaker to sneakers with a clear DNA profile.