June 8, 2011. Ibiza, Spain – The OʼNeill One Way Runway – a model contest with a difference - has arrived in Ibiza and is ready to kick off.
12 models have flown into the sunny Mediterranean island of Ibiza, and supermodel and jury member Elyse Taylor has just arrived from New York and is ready to cast her eye over the hopefuls.
12 models have flown into the sunny Mediterranean island of Ibiza, and supermodel and jury member Elyse Taylor has just arrived from New York and is ready to cast her eye over the hopefuls.
"I canʼt believe we are finally here," said Elyse Taylor. "Itʼs been such an exciting build up to get to this moment itʼs so great to now see it all about to happen. The girls are all brilliant – they all seem to have a real fun OʼNeill spirit and I think everyone is now just counting down until tomorrow evening for the catwalk."
Tomorrow at 6pm local time, the girls will be wearing the new OʼNeill Superkini – the only bikini that will stick with you no matter what the water throws your way – as they jump the few meters off the cliff at the end of the catwalk and into the sea.
Underwater cameramen and photographers will be capturing all the action as it is broadcast live on a big screen for the hundreds that are geared up to line the beach in the bay of Cala Bassa.
Each girl will have one chance to walk along the cliff top, and jump into the water to show that she is a model with a difference. The prize is to star in the OʼNeill 2012 campaign as well as win a modelling contract with Next Model Management.
The 12 girls will be judged by supermodel, Elyse Taylor, OʼNeill professional surfer, Raine Jackson, OʼNeill Female Brand Manager, Carla Eikenaar, Next Model Management Womenʼs Booker, Grace Puc and Company Magazine editor Victoria White.
"We are looking for girls who not only look good on the runway, but also have that OʼNeill spirit," said Carla Eikenaar about choosing the winner. "Itʼs about getting up there, jumping into the water and having a lot of fun."
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; color: #404040}The catwalk will take place at 6pm local time on the stunning beach of Cala Bassa where the 12 girls will walk the runway built into the cliff and jump off the end into the crystal clear waters of the Mediterranean wearing the OʼNeill Superkini – the bikini that, thankfully, sticks to you.
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Twitter: Follow @ONeillGirls for live updates during the event. Use #ONeillSuperkini to tweet about event!