Take 50 tonnes of snow, dump it in one of the capitals coolest areas, throw in a sprinklingof iconic London street fixtures then invite 20 of the UK's best skiers & snowboardersand we give you, O'Neill Shoreditch Showdown. Putting a stamp ona secret EC2 venue, the exclusive snow event will land in the big smoke onThursday 21st November to put UK street riding well and truly on themap.
Sandwiched between a selection of hip bars and late night cafes, the East London venuewill create a striking backdrop for a floodlit night of urban jibbing from ourcountry's finest. Bringing mountain life to the streets, the inner-cityplayground will resemble a film set of an authenticsnow-filled London street. Featuring an original double-decker bus, telephone kiosk,red pillar post box and a multitude of rails, the stage is set for next levelcreativity and progression.
Opening its doors to a select crowd of 500 successful ticket winners and VIPs, thisexclusive street-lit contest will show London's east side how world-class UK streetriding is, while a live VJ set and on-site graffitiinstallation makes this event fresher than the hipster farmers' market down theroad.
And if this isn't enough tolook forward to, there are even talks of a secret after party with specialguest artists. So……. keep your eyes on www.oneillshoreditchshowdown.comand #oneillukfor further updates.