SANTA CRUZ, Calif., Sept. 19, 2013 – The O'Neill ColdwaterClassic has completely reinvented itself this year with a new invitationalformat for unsponsored professional surfers, four of which will be selected byan online vote by the general public. For a chance to earn a coveted wildcard, surfers can submit a 30-60 secondvideo through Sept. 24th at

Santa Cruz's Steamer Lane will play host to the 2013 O'Neill ColdwaterClassic Invitational for three days in November (holding period Nov. 6-10). Theepic "winner take all" grand prize is an enviable yearlong sponsorship fromO'Neill Wetsuits and $50,000 in travel incentives and contest fees.  

The 16-man field of competitors will include 10 invited unsponsored surfers,two company chosen wildcards and four wildcards determined by the public via anonline poll. Wildcard submissions are now being accepted at through Sept. 24 just by completing a form, submitting30-60 seconds of action footage and a headshot. The public will be able to voteon finalists Sept. 30 through Oct. 6.


What really sets the event apart this year is what is on the line.  One surfer will not only earn the 2013title, but a complete year of sponsor support from the first American surfbrand, O'Neill. Valued at $50,000 USD, the grand prize includes a travel, eventand expenses budget to compete in at least seven of the ASP World QualifyingSeries events in pursuit of qualifying for the World Championship Tour and apersonal videographer, at specific events and locations, to document the thrillof victory (or agony of defeat) with a minimum of six video segments during the2014 competition year.  O'Neill,the originator of the wetsuit, will also throw in a hefty arsenal of the bestwetsuits through an O'Neill Wetsuits sponsorship, as well as, boardshorts andapparel.


Since 1987, the O'Neill Coldwater Classic has been Northern California'spremier professional surfing event held at Steamer Lane in Santa Cruz. "TheLane," with its natural ancient Roman stadium like setting with steep, verticalcliffs overlooking the fabled right point break, is perhaps the best spectatorvenue for a surf contest to be found anywhere in the world.


Learn more and follow all of the action at and tag#oneillcwc


O'Neill, the original California surf, snow andlifestyle brand, was founded in 1952 when a young man named Jack O'Neill tookhis unstoppable passion for surfing and used it to battle Mother Nature. Jack'sinitial vision of producing functional and innovative board riding productscontinues to lie at the core of everything the company does. From the firstneoprene surf wetsuit and board leash to the world's first stitchless boardshorts. O'Neill will always be committed to growing its reputation as one ofthe world's leading youth lifestyle brands based on being the First Name in thewater.

While many things have changed since those humble beginnings, Jack'sinitial vision of producing functional and innovative board riding productscontinues to lie at the core of everything the company does. O'Neill's corevalues — innovation in style and technology — have seen the brand devote itselfwholeheartedly to the evolution of the action sports lifestyle.  From thefirst ever neoprene wetsuit and leash,to the world's first stitchless boardshorts and range of groundbreakingwearable electronics, O'Neill's progressive spirit will always drive thecompany forward.  For more information, please visit



In 1960, SURFER Magazine began as the original. After along history of delivering provocative and insightful editorial features,revealing interviews and award winning state-of-the-art photography, SURFERremains the authoritative voice of the surfing world and thus earned themoniker "the bible of the sport." The SURFER brand has also grown toinclude, Fantasy Surfer, and the SURFER message boards. All ofthese assets combine to make the SURFER network the most current and reliablechannel of information to the surf community. The magazine is published bySource Interlink's GrindMedia, which reaches more than 22-million active sportsenthusiasts through an integrated network of magazines, online properties,events and television programming. To learn more, visit

Source Interlink Media'sGrindMedia is the world's largest action/adventure/outdoor media company, with29 leading media assets featuring brands such as, SURFER, SURFING, TransWorld SKATEboarding, Bike,POWDER, TransWorld Motocross, Snowboarder, Canoe & Kayak and more.GrindMedia reaches more than 40 million engaged consumers every month throughits print, online, mobile, TV/video and events. Delivering significant reachacross both action sports enthusiast and various in-market consumer audiences,GrindMedia also produces more than 40 leading events and webcasts such asSurfer Poll Awards, TransWorld SKATEboarding Awards, Powder Video Awards,Lowers Pro and EnduroCross. GrindMedia is also the exclusive action andadventure sports content provider for Yahoo! Sports. To learn more, visit



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