Warmond, The Netherlands - January 24, 2011 - Just like they do at the end of every January, theworld's political and business elite are preparing to don their moon boots andhead up to the picturesque mountain resort of Davos in Switzerland for theAnnual Meeting of the World Economic Forum.
Butlittle do they know that for the people of Davos, the main show has alreadybeen and gone.
Why?Because the 2011 edition of the O'Neill Evolution will go down as one of themost significant milestones in the history of professional snowboarding. Thiswas the year that four of the sport's best Slopestyle contest riders raised thebar by stomping trick after trick when it mattered most, and the year thatthree close friends ended up on the podium after arguably the best and mostthrilling Superfinal ever. And spare a thought for Belgian rider Seppe Smits -a score of 93.57 would normally be more than enough to win any contest, but onthis special night his score wasn't even good enough for a spot on the podium.Enough said...
O'Neill team rider Seb Toots, who claimed the win with a perfectly landed cab double cork 1260, summed up the night's momentous events by saying: "The quality of riding in this final was insane. Everyone was stepping it up on every run. Eric, Mark and Seppe just killed it. I'm just so stoked to win the title with the last run of the contest, and to be on the podium with two of my best friends."
So find it within yourselves to forgive the people of Davos if they struggle to focus on the serious global issues this coming week. While the world's economy begins to stutter back into some form of recovery, they're no doubt still dazed and dazzled after witnessing the sport of snowboarding in a whole new light.
1. Toutant, Sebastien 96.64
2. McMorris, Mark 94.77 3. Willett, Erik 94.63 4. Smits, Seppe 93.57