Jeremy Jones Men's snowwear
Our new Jones range naturally reflects this need for serious function but it pays equal attention to on-the-hill performance, and style that’s inspired by the street and surf vibe. Jeremy, who worked closely on every aspect of the collection, says that until now, he really felt like snowboard clothing made him “look like an astronaut going to the moon”.
For him, he says, snowboarding isn’t “this big technical deal”, it feels more like it’s his art form. Jeremy wanted clothing that reflects this natural approach, clothing that works exactly how it needs to, but looks “more like I’d wear when I’m not in the mountains.”