The campaign curated by Kimberley is very accessible as it visualizes an inclusive community, or better said, a home. With natural elements, it envisions the sustainable focus of the Blue capsule as well as the functional parts of the collection.
In 1952 Jack invented the wetsuit, because he just wanted to surf longer. That passion inextricably connects O'Neill to water. As a brand created to enjoy nature, we see it as our responsibility to actively protect it and contribute to a cleaner, more sustainable world. In 1996 Jack O'Neill created the Sea Odyssey to educate students on the importance of the relationship between the living sea and the environment.
*Percentages of sustainable sourced products in our collection
Our O'Neill Blue collection is a movement towards environmental responsibility. We are committed to Blue through the use of sustainable materials that protect our oceans. Come ride with us.
We believe great products are created with sustainability at their core; which means using more sustainable raw materials to make our clothes.
Cotton is harvested from cotton plants, spun into yarn and used to make a soft and breathable fabric.
Because cotton has a 50% share in our products, we have committed ourselves to source 100% of our cotton as more sustainable cotton by 2022. More sustainable cotton includes cotton sourced as Better Cotton, organic and recycled cotton.
We are proud to partner with the Better Cotton Initiative to responsibly transform the way we use cotton. BCI works directly with the environment, farmers, and communities to make sustainable cotton available worldwide. *Better Cotton is sourced via a system of Mass Balance.
The initiative focus on a worldwide transformation of conventionally grown cotton which will have a great effect on our environment. O'Neill Europe has been part of BCI since January 2019 to contribute to improving conventionally grown cotton.
The Better Cotton Initiative/BCI connects people and organisations throughout the cotton sector, from field to store, to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.’ Our sourcing of cotton through BCI allows the initiative to reach and train farmers on more sustainable practices, and therefore, when buying a garment with the BCI logo, you support the initiative and its long term commitment for worldwide transformation.
When a garment features the BCI logo on the label, it means that the garment is sourced through the Better Cotton Initiative (BCI). Today, Better Cotton is not traceable. It is not possible to define the exact percentage of Better Cotton that a garment may contain since the system allows Better Cotton to be mixed with conventionally grown cotton; we call this a mass balance system.
We use Organic Cotton made naturally without the use of pesticides and 91% less water than the industry standard. This material was selected to preserve our supply of clean water and ensure our oceans, rivers and lakes remain free from harmful toxins.
Organic cotton is grown with consideration for the environment and the people who produce it.
With organic cotton the negative impact is reduced since it sustains the health of soils, ecosystems and people by using natural processes rather than artificial inputs. No genetically modified crops or toxic chemicals such as chemical pesticides and fertilisers are used in the cultivation of organic cotton.
Organic cotton requires less water, less energy and improves the health for the cotton farmers and their families since they are not exposed to toxic chemicals.You can read more about organic cotton and its benefits on Aboutorganiccotton.org. Products containing organic cotton are labelled with a tag.
A lot of our more technical products feature synthetic fibres. Here we innovate by using recycled polyester and recycled nylon, which helps offset the impacts and waste streams of virgin materials and preserves our nonrenewable resources.
For our synthetics fibers we use partners such Repreve, Econyl & Bionic, but also some other great local nominated partners. Also these initiatives are tagged on the product.
BIONIC RECYCLED PET BOTTLES
This is a high performance eco-material made from recycled PET bottles collected from beaches. The bottles are collected, chopped, melted, spun into yarn and woven to create an environmentally friendly material. This manufacturer also places recycling stations on beaches, schools, hotels and city centers.
ECONYL RECYCLED NYLON
We use ECONYL made from discarded fishing nets, fabric scraps and sourced from oceans around the world. This means your garment can be recycled again and again contributing to a circular world with less waste. By selecting this material we help protect sensitive habitats from being harmed.