O'NEILL BLUE

In 1952 Jack invented the wetsuit, because he “just wanted to surf longer”. That passion inextricably
connects O’Neill to water. As a brand created to enjoy nature, we see it as our responsibility to actively
protect it and contribute to a cleaner, more sustainable world. In 1966 Jack O’Neill created the Sea Odyssey
to educate students on the importance of the relationship between the living sea and the environment.


OUR SUSTAINABLE JOURNEY


50 years later, the core of our company; our oceans feel the impact of a wave of plastic. We have a mission to protect them, so that future generations can experience that same inexplicable feeling we have when we enjoy nature.

This is the inspiration for O’Neill Blue. Our Ocean Mission.





*Percentages of sustainable products in our collection

Our journey is never finished. It’s an ongoing exercise where we learn, collaborate, improve and share.
All with the goal of actively and steadily reducing the environmental footprint that we leave behind.

We understand that we have to keep moving forward. Find out more.



"OVER HALF OF OUR OXYGEN COMES FROM
THE OCEAN. I THINK IF THE OCEAN GOES,
WE DO TOO"

- Jack O'Neill




O’NEILL BLUE LABEL

We are aware of the environmental challenges facing humanity and the impact the fashion industry is having on our playground. That’s why we strive to use materials that leave a minor impact on the environment. We do this by expanding the O’Neill Blue line throughout our collection. With the O’Neill Blue label, we ensure that a product is made between 30 and 99% of sustainable fabrics.


33% of our current collection is made from
sustainable fabric including recycled materials
made from land, marine and coastal environments.







WORLD OCEAN DAY 2019

At O'Neill we are intimately connected to the beach and sea, doing everything we can to minimize our footprint on
the ocean, through sustainable production, educational projects, beach clean-ups and an innovative clothing label
made from recycled plastic from the ocean: O'Neill Blue. Together with Robin Holzken, Kevin Langeree, Victoria
Vergara & Imogen Caldwell
, we believe that #togetherwecan protect our oceans.







PARTNERS & INITIATIVES

We don’t claim to have all the solutions, but work with people who do.
Our partners include:




This is a high performance eco-material made from recycled PET bottles collected from beaches. The bottles are collected, chopped, melted, spun into yarn and woven to create an environmentally friendly material. This manufacturer also places recycling stations on beaches, schools, hotels and city centers.


Repreve® is made from recycled PET bottles. These are cleaned, processed into flakes and converted into fibres, those flakes are then processed into yarn.


Nylon waste from landfills and oceans around the world is transformed into Econyl® regenerated nylon. It is the same as brand new nylon and can be recycled, recreated and remoulded over and over again. This means you can create and buy new products without having to use new resources, making it suitable for a circular world.


Innovative fabrics from post-consumer plastic waste, saved from oceans and landfill. Offering full transparency and traceability of the complete value chain, and at the same time improving livelihoods of fishermen, who’ve lost their income due to environmental regulations. In collaboration with local government, Waste2Wear created a system so that these former fishermen and collectors can now derive their income from fishing plastic out of the ocean, coastal areas and waterways.


An environmentally friendly alternative to regular cotton, which requires 71% less water. It also contains no pesticides and toxic fertilizers.





WEAR SOMETHING THAT CAN
CHANGE SOMETHING

O'NEILL BLUE

In 1952 Jack invented the wetsuit, because he “just wanted to surf longer”. That passion inextricably connects O’Neill to water. As a brand created to enjoy nature, we see it as our responsibility to actively protect it and contribute to a cleaner, more sustainable world. In 1966 Jack O’Neill created the Sea Odyssey to educate students on the importance of the relationship between the living sea and the environment.




50 years later, the core of our company; our oceans feel the impact of a wave of plastic. We have a mission to protect them, so that future generations can experience that same inexplicable feeling we have when we enjoy nature.

This is the inspiration for O’Neill Blue. Our Ocean Mission

OUR SUSTAINABLE JOURNEY


*Percentages of sustainable products in our collection

Our journey is never finished. It’s an ongoing exercise where we learn, collaborate, improve and share.
All with the goal of actively and steadily reducing the environmental footprint that we leave behind.

We understand that we have to keep moving forward. Find out more.


"OVER HALF OF OUR OXYGEN COMES FROM THE OCEAN. I THINK IF THE OCEAN GOES, WE DO TOO"

- Jack O'Neill




O’NEILL BLUE LABEL

We are aware of the environmental challenges facing humanity and the impact the fashion industry is having on our playground. That’s why we strive to use materials that leave a minor impact on the environment. We do this by expanding the O’Neill Blue line throughout our collection. With the O’Neill Blue label, we ensure that a product is made between 30 and 99% of sustainable fabrics.


33% of our current collection is made from sustainable fabric including recycled materials made from land, marine and coastal environments.



WORLD OCEAN DAY 2019

At O'Neill we are intimately connected to the beach and sea, doing everything we can to minimize our footprint on the ocean, through sustainable production, educational projects, beach clean-ups and an innovative clothing label made from recycled plastic from the ocean: O'Neill Blue. Together with Robin Holzken, Kevin Langeree, Victoria Vergara & Imogen Caldwell, we believe that #togetherwecan protect our oceans.



PARTNERS & INITIATIVES

We don’t claim to have all the solutions, but work with people who do.
Our partners include:



This is a high performance eco-material made from recycled PET bottles collected from beaches. The bottles are collected, chopped, melted, spun into yarn and woven to create an environmentally friendly material. This manufacturer also places recycling stations on beaches, schools, hotels and city centers.


Repreve® is made from recycled PET bottles. These are cleaned, processed into flakes and converted into fibres, those flakes are then processed into yarn.


Nylon waste from landfills and oceans around the world is transformed into Econyl® regenerated nylon. It is the same as brand new nylon and can be recycled, recreated and remoulded over and over again. This means you can create and buy new products without having to use new resources, making it suitable for a circular world.


Innovative fabrics from post-consumer plastic waste, saved from oceans and landfill. Offering full transparency and traceability of the complete value chain, and at the same time improving livelihoods of fishermen, who’ve lost their income due to environmental regulations. In collaboration with local government, Waste2Wear created a system so that these former fishermen and collectors can now derive their income from fishing plastic out of the ocean, coastal areas and waterways.


An environmentally friendly alternative to regular cotton, which requires 71% less water. It also contains no pesticides and toxic fertilizers.



WEAR SOMETHING THAT CAN
CHANGE SOMETHING